The CMI Marketing & Communications team understands the critical importance of cutting through the clutter in the healthcare space to make client messages stand out. They’re skilled at developing comprehensive and segmented marketing plans to promote client content strategically across platforms and appropriate channels. Our staff is accomplished at analyzing client information needs and taking advantage of growth opportunities by creating tactical, cost-effective solutions that deliver tangible results. In a world where learning and engagement increasingly occurs online, developing an effective digital marketing approach is a must for every association and non-profit organization. At CMI, we assess our clients needs and utilize social media, search engine optimization, display advertising, content marketing, video, podcasts, infographics, email, microsites, and more to develop high-performing integrated marketing plans that deliver on key metrics. Stunning visual communications grab the attention of members, corporate partners, and the public—raising the profile of an organization and its mission. CMI's creative team leverages brand strategy, smart graphic design, and targeted messaging to create logos, conference and event collateral, membership awareness campaigns, marketing and promotional materials, and digital and print publications that elevate their client’s brand reputation.
I am a professionally trained linguist and a certified web designer.
I have worked in a variety of fields and have a bachelor’s degree in marketing with experience in a volunteer capacity.
I am a certified project manager with a varied background in design, marketing and communications.
With 20 years of strategic, branding and lead-generation marketing experience, I’ve built award-winning programs and campaigns for companies and non-profits, alike.
I have a broad marketing communications background, with experience producing content for non-profit associations ranging from email blasts and e-newsletters to social media.
I’m a seasoned marketing and communications professional specializing in content strategy, copywriting and graphic design.
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