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Marketing & Communications

INDUSTRY EXPERTS

The CMI Marketing & Communications team understands the critical importance of cutting through the clutter in the healthcare space to make client messages stand out. They’re skilled at developing comprehensive and segmented marketing plans to promote client content strategically across platforms and appropriate channels. Our staff is accomplished at analyzing client information needs and taking advantage of growth opportunities by creating tactical, cost-effective solutions that deliver tangible results.  In a world where learning and engagement increasingly occurs online, developing an effective digital marketing approach is a must for every association and non-profit organization. At CMI, we assess our clients' needs and utilize social media, search engine optimization, display advertising, content marketing, video, podcasts, infographics, email, microsites, and more to develop high-performing integrated marketing plans that deliver on key metrics.  Stunning visual communications grab the attention of members, corporate partners, and the public—raising the profile of an organization and its mission. CMI's creative team leverages brand strategy, smart graphic design, and targeted messaging to create logos, conference and event collateral, membership awareness campaigns, marketing and promotional materials, and digital and print publications that elevate their client’s brand reputation.

Alex Baryshev

I am a professionally trained linguist and a certified web designer.

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Cassandra Chisholm

I am a certified project manager with a varied background in design, marketing and communications.

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Dave Chalker

I have over 16 years of content management system experience and a Master of Arts in publications.

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Elyse Wilson

I’m an experienced Marketing and Administrative Coordinator, worked for TSL Marketing for over 14 years whose wheelhouse was working with B2B Tech Companies.

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Emily Markulis

I have a broad marketing communications background, with experience producing content for non-profit associations ranging from email blasts and e-newsletters to social media.

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Kristine Keers

Over 5 years of experience as a graphic designer and content strategist, specializing in non-profit and start-up organizations.

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Lisa Monaco

I’m a data-driven, results-oriented marketing leader and have led teams supporting association membership and program initiatives as well as supporting brand marketing across a variety of healthcare clients in several therapeutic areas including oncology.

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Sabina Gargiulo

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Sarah O’Boyle

I recently graduated from Saint Joseph’s University with a concentration in Marketing and Business Analytics. I am passionate about using creative storytelling skills and data and insights to drive marketing initiatives.

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Tricia O’Mahen Dickey

I use data and insights to drive marketing strategies that build a meaningful connection between a brand and its customers.

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CMI
1801 Research Boulevard, Suite 400
Rockville, MD 20850
301.984.1242

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Team Bio



Amanda Kumar


Senior Director
Marketing &
Communications







Itownsend@accc-cancer.org

PROFESSIONAL BACKGROUND


I have 14 years of diverse experience in mission-driven associations and non-profits, specializing in medical, gender-based, and public health issues.

I amplify the mission, vision, thought leadership, and value proposition of CMI’s clients to the greater oncology community through multi-channel communications and marketing strategies that drive engagement in our education and advocacy initiatives.


WHAT INSPIRES YOU ABOUT YOUR WORK AT CMI


I am passionate about blending the art and science of impactful marketing, and love that I can be free to think ‘outside the box’ and use creative and strategic ideas to explore, learn, and adapt to meet our clients’.