Marketing & Communications
The CMI Marketing & Communications team understands the critical importance of cutting through the clutter in the healthcare space to make client messages stand out. They’re skilled at developing comprehensive and segmented marketing plans to promote client content strategically across platforms and appropriate channels. Our staff is accomplished at analyzing client information needs and taking advantage of growth opportunities by creating tactical, cost-effective solutions that deliver tangible results. In a world where learning and engagement increasingly occurs online, developing an effective digital marketing approach is a must for every association and non-profit organization. At CMI, we assess our clients' needs and utilize social media, search engine optimization, display advertising, content marketing, video, podcasts, infographics, email, microsites, and more to develop high-performing integrated marketing plans that deliver on key metrics. Stunning visual communications grab the attention of members, corporate partners, and the public—raising the profile of an organization and its mission. CMI's creative team leverages brand strategy, smart graphic design, and targeted messaging to create logos, conference and event collateral, membership awareness campaigns, marketing and promotional materials, and digital and print publications that elevate their client’s brand reputation.
I am a professionally trained linguist and a certified web designer.
I am a certified project manager with a varied background in design, marketing and communications.
I have over 16 years of content management system experience and a Master of Arts in publications.
I’m an experienced Marketing and Administrative Coordinator, worked for TSL Marketing for over 14 years whose wheelhouse was working with B2B Tech Companies.
I have a broad marketing communications background, with experience producing content for non-profit associations ranging from email blasts and e-newsletters to social media.
Over 5 years of experience as a graphic designer and content strategist, specializing in non-profit and start-up organizations.
I’m a data-driven, results-oriented marketing leader and have led teams supporting association membership and program initiatives as well as supporting brand marketing across a variety of healthcare clients in several therapeutic areas including oncology.
I recently graduated from Saint Joseph’s University with a concentration in Marketing and Business Analytics. I am passionate about using creative storytelling skills and data and insights to drive marketing initiatives.
Tricia O’Mahen Dickey
I use data and insights to drive marketing strategies that build a meaningful connection between a brand and its customers.